The new version of Principal TH Application
is easy to open a Mutual Fund account or register a Provident Fund account from Principal Asset Management Co.,Ltd.

• Easy to apply with 2 ways to verify your identity via NDID or counter service (7-Eleven)

• Able to view the portfolio of Mutual Fund accounts and Provident Funds in one app

• Easy to buy & pay, various channels, pay via QR Code / pay by automatic debit / pay directly through banks or set up automatic fund purchase
  
  

  Usability Test

• Focus on current app flow “open account” To understand customer insight

  (how do they fell about flow. What’s make them go-through till end of flow)
  
  

• Focus on future feature
To understand on customer need 

  (We’d have the feature/flow to ask what customer feel about and rating what do they need more.)
  
  iOS: https://apps.apple.com/th/app/principal-th/id1481176177
  Android: https://play.google.com/store/apps/details?id=th.principal.principalth&hl=th